FESTIVAL X FOUND MOBILE OUTDOOR MEDIA COST EFFECTIVE. PROMOTED IN MELBOURNE, SYDNEY & BRISBANE - THE CREATIVE WAS EASILY UPDATED. FURTHER BILLBOARD COULD BE MOBILISED TO TARGETED AREAS WITH IMPACT

Festival X generated maximum awareness and ticket sales for their event in Melbourne, Sydney and Brisbane with outdoor advertising.

The event promoted on Digital Mobile Billboards provided a cost effective solution to updating the creative to reflect the different dates in each state. 

The Digital Screen also stood out - dominating the landscape and cutting through the clutter.

The format was efficient with its ability to directly target youth at the key locations where they congregate.

Project

Summary:
Digital Mobile Billboards targeted the youth market with bold creative to generate awareness & attract ticket sales for Festival X event
Audience:
Youth audience
Location:
Melbourne; Sydney, Brisbane.
Products:
Digital Mobile Billboard
Category:
Media, Advertising