F1 LAUNCH SUCCESS WITH DIGITAL SCREEN & MOBILE BILLBOARDS

How Formula 1 attracted over 10,000 to attend launch event with multi-channel mobile outdoor formats

Formula 1 wanted to ensure that its new format launch event got off to a flying start.

Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day.

2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.