How Formula 1 attracted over 10,000 to attend launch event with multi-channel mobile outdoor formats

Formula 1 wanted to ensure that its new format launch event got off to a flying start.

Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day.

2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.


F1 attracts crowds to launch event using Digital Mobile Billboards, Mobile Billboards & Bike Boards. Event was amplified using Digital Screen 6 to live stream event
Melbourne CBD visitors, shoppers & office workers
Federation Square Melbourne
Digital Mobile Billboard, Mobile Billboard, Bike Boards, Digital Screen 6 ( x2)
Experiential, Media, Advertising, Events