UFU: FIRE DOES NOT WAIT OUT OF HOME MEDIA CAMPAIGN

HOW UNITED FIRE FIGHTERS UNION BUILT AWARENESS & GENERATED TV COVERAGE WITH OUT OF HOME MOBILE MEDIA

The United Firefighters Union needed a campaign to educate people that fire service boundaries haven’t changed much in over 60 years, putting lives and property at risk.

A multi-channel campaign was launched that included print, radio, outdoor, microsite, events, TVC and social media to ask members of the public to push the Government to prioritise fire reform through parliament

Digital Mobile Billboards in targeted areas was used to raise awareness  of the need for reform in the services.

Digital Screen 6 supported the public awareness event, attracting TV coverage.

The result - an inquiry instigated by the Government off the back of this campaign concluded that the need for reform is critical.