Cardi B takes over the streets on digital mobile billboards

Warner Music brought the drama to the streets for the launch of Am I the Drama?, rolling out striking visuals on Digital Mobile Billboards across Melbourne and Sydney CBDs. The campaign took Cardi’s larger-than-life attitude on the move, turning heads, stopping traffic and making sure all eyes were on the drop. Loud, confident and impossible to ignore.

Project

Summary:
Digital Mobile Billboards
Audience:
All eyes in Melbourne & Sydney CBD
Location:
Melbourne, VIC & Sydney, NSW
Products:
Digital Mobile Billboards
Category:
Media