WHEN GRILL'D NEEDED MAXIMUM ENGAGEMENT ON THE GROUND THEY LED WITH DIGITAL MOBILE BILLBOARDS

Grill'd Healthy Burgers led with a cost effective Mobile Digital Billboard to deliver Grill'd - A Burger with Purpose campaign. With strong creative able to be loaded digitally within days and a dominating screen size - the format was successful in capturing attention. Delivered in the busy Melbourne CBD - covering transit hubs and high pedestrian area's, the Digital Billboard truck delivered massive coverage for Grill'd  Polished Man campaign.

Project

Summary:
Saturate the Melbourne CBD Grill'd - A burger with purpose campaign
Audience:
City Dwellers & Transit Hubs
Location:
Melbourne CBD
Products:
Digital Mobile Billboard
Category:
Media; Advertising