COKE PROMO HYPING CROWDS UP WITH WALKING BOARDS

HOW COCA COLA HAD STADIUM CROWDS SINGING WITH THE SIP SING WIN PROMOTION

Coca Cola chose Walking Boards to connect with crowds on the ground at sports stadiums to promote the Coca Cola Sip Sing and Win Promotion - exciting them to sing loud.

Walking Boards were part of a multi channel campaign that also included scoreboard advertising  and live camera feeds inside the stadium to build crowd partipation.

An interactive experience was created with audiences comfortably belting out tunes into their Coke bottles, camera spotters projected onto stadium screens the more enthusiastic singers.