HOW TOYOTA ENGAGED THE COMMUNITY NATIONALLY RAISING FUNDS USING SPECIAL BUILD MOBILE BILLBOARD MONEY BOX.

Toyota raised funds for Australian Paralympians to go to Rio with a giant 3m high Gold Medal Moneybox attached to the side of a Mobile Billboard. 

Running Boards managed the special build process and 3 weeks later the giant Moneybox was filling up with $1 and $2 coins!

The campaign kicked off in Martin Place in Sydney and then toured Toyota Dealerships across Australia.

Live TV broadcasts with Channel 7 promoted the fundraising.

Project

Summary:
Special Build Money Box using Mobile Billboard. Collecting gold coin deposits raising funds for paralympians.
Audience:
Communities around Australia
Location:
VIC, SA, NSW, QLD
Products:
Special Build Mobile Billboard
Category:
Experiential, Event, Media, Advertising