TAC CREATES IMPACT WITH CREATIVE USE OF MOBILE BILLBOARD

TAC CREATIVE USE OF MOBILE BILLBOARDS SENT A TARGETED MESSAGE TO MOTOR CYCLIST ON TRANSIT ROUTES IN & OUT OF MOTOR GP

Running Boards targeted over 50,000 motorcyclists at the Australian MotoGP.

Using brilliant creative, 180 real helmets were used to represent fatalities as part of the TAC's motorcycle safety campaign.

The Mobile Billboard had strong cut through in an advertising free environment.  Really clever outdoor advertisng.