HOW 2OTH CENTURY FOX BUILDS AWARENESS AROUND NEW MOVIE RELEASES BY TAKING IT TO THE STREETS WITH 3 MOBILE BILLBOARDS

20th Century Fox has been out and about with Truck Billboards as a form of LAM Advertising over the last few months.

Three huge Mobile Billboards in Melbourne and Sydney helped promote blockbuster hits such as Three Billboards Outside Ebbing Missouri and Deadpool 2.

The bold creative was great for mobile billboard advertising.

Project

Summary:
20th Century Fox generates high awareness for new movie release using Mobile Outdoor Advertising
Audience:
Local Area Marketing
Location:
Major cities & inner suburbs
Products:
Mobile Billboard
Category:
Media, Advertising