Chandler Macleod uses Mobile Billboard for Talent Acquisition in rural New South Wales

Mobile Billboard used to acquire staff in rural New South Wales

Chandler Macleod used the Mobile Billboard in the early hours of the morning, and later at night, to target truck drivers who work in rural NSW in attempts to find talent in the frieght industry. 

The artwork was backlit in the dark hours of the morning and later at night, parked along various highways and corners for optimal visibilty.