HOW BRISBANE TOURISM CREATED A USER EXPERIENCE THAT TOOK MELBOURNITES ON A VIRTUAL TOUR OF BRISBANE DISPLAYED ON DIGITAL LED SCREEN 16

Brisbane Tourism brand activation created an immersive experience with virtual reality transporting the user to an experience in Brisbane while standing in Melbourne. 

LED screen 16 was there to capture the experience, plus deliver video footage of Brisbane showing an enticing place to visit. Ambassadors where there to actiavte the event, provide more information and capture email addresses to build a database.

Project

Summary:
Brisbane Tourism delivers an experiential event using virtual reality & Digital Screen 16
Audience:
CBD vistors, shoppers, workers
Location:
Federation Square Melbourne
Products:
Digital Screen 16
Category:
Experiential