HOW HEADS UP GENERATED BUZZ & CONVERSATION FOR NEW HANGOVER CURE USING SAMPLING & BIKE BOARDS

Chapel Street on a Saturday night is the perfect place to promote a new hangover cure using bicycle boards.

After dark activity, audio, flyers and product sampling - this campaign for Heads Up was made for bike billboards. 

Choose Bike Boards as an environmentally friendly alternative to scooter billboards.

Project

Summary:
Creating a buzz on Chapel St using Bike Boards & Sampling
Audience:
Night dwellers
Location:
Chapel St Melbourne
Products:
Bike Boards, Audio, Flyers, Product Sampling.
Category:
Experiential, Media, Advertising