AUSSIE HOME LOANS USE DIGITAL MOBILE BILLBOARDS TO ASK FOR A RATE CUT

AUSSIE HOME LOANS USE DIGITAL MOBILE BILLBOARDS TO ASK FOR A RATE CUT

On the day of the Reserve Bank’s cash rate announcement, Aussie Home Loans launched a targeted Digital Mobile Billboard campaign across Sydney's CBD. Vehicles circulated high-traffic areas such as Martin Place and Barangaroo, displaying timely mortgage-related messages. The campaign aimed to reach homeowners and commuters at a critical moment, reinforcing Aussie’s support for customers impacted by rate changes. This activation demonstrated the power of Digital Mobile Billboards to deliver real-time, location-based messaging with high visibility and immediate relevance.