It isn’t a surprise that IKEA incorporated the Solar Ad Trailer into their advertising activities during lockdown.
However, what exactly are these new-to-market, outdoor solar ad trailers?
The Solar Ad Trailer
The Solar Ad Trailer is different to the amber traffic signs you commonly see promoting road works on major highways…
Instead, these digital screens offer clear branding, sharp graphics and targeted messaging wherever they create the most impact.
So, what exactly does this mean?
As the Solar Ad Trailer requires no power-point access, this means they can be parked (almost) anywhere at any time.
Additionally, images and graphics are displayed on the screen remotely, and require a week turnaround time in comparison to other outdoor media products.
Where can you find the Solar Ad Trailer?
You’ll see the Solar Ad Trailer being used Australia-wide!
Currently they are being used by local Councils, Victorian train stations, Ikea, for various State Government projects, outside Coles (and more) in ACT, New South Wales, South Australia, Victoria and Queensland.
Key take-aways:
- The Solar Ad Trailer is a higher definition solar screen that delivers your message where you want it, when you want it for advertisers and community messages. More info here: https://www.runningboards.com.au/outdoor-advertising-formats/advertising-trailers.
- The Solar Ad Trailer is available in Brisbane, Gold Coast, Sydney, Canberra, Melbourne and Adelaide.
Got more questions?
Shoot me a message, or give me a call!
