Sustainability is no longer a side conversation in marketing – it’s central to brand strategy. Yet when campaigns are planned, waste and emissions from outdoor advertising aren’t always considered. Media buyers focus on reach, frequency and impact (as they should), but brands with strong ESG commitments may be doing themselves a disservice if they don’t look deeper at how their campaigns are delivered.
If your brand talks about climate action, net-zero targets or responsible business practices, your Out-of-Home (OOH) media should reflect that commitment. The good news? It can.
Running Boards sustainable outdoor media isn’t a niche add-on – it’s built into the format. Our zero emissions solutions remove the traditional waste and fuel impact associated with many mobile and printed billboard campaigns. No vinyl skins. No landfill. No exhaust emissions.
Rethinking traditional outdoor media
Conventional billboard campaigns often rely on printed materials that are installed, removed and discarded at the end of each booking. Add fuel-powered transport to the mix and the carbon footprint grows quickly.
Digital, renewable-powered alternatives eliminate those pain points entirely. Instead of printing and replacing skins, creative is uploaded remotely. Instead of diesel engines, electric vehicles and solar power do the work. The result is high-impact visibility without the environmental trade-off.
EV digital mobile billboards: large format without emissions
Our EV Digital Mobile Billboards deliver the scale brands expect from large format outdoor – but with a cleaner footprint.
Each unit features three large digital screens (4.8m x 2.4m on the sides plus a rear screen), giving brands serious presence in high-traffic areas and event precincts. Because the screens are fully digital and connected via the internet, content can be updated in real time from anywhere and can even respond to real time events. There’s no production waste and no physical changeovers required.
With GPS tracking and detailed reporting, campaigns remain fully accountable. And with a full EV option available, brands can activate across Melbourne, Sydney and major Australian markets without generating emissions.
It’s the impact of a traditional mobile billboard – reimagined for a carbon-conscious era.
Solar ad trailers: advertising powered by the sun
For campaigns and events that need flexibility without access to power, our Solar Ad Trailers offer a completely self-sufficient solution.
Fully powered by solar energy and capable of operating 24-7-365, these digital screens don’t require a mains connection. They can be deployed almost anywhere – from regional locations to construction sites, festivals and community events – while running entirely on renewable energy.
For brands seeking solar-powered advertising in Australia, this format delivers reach without environmental compromise.
A smarter alternative to scooter billboards
Street-level formats can be incredibly effective, but petrol-powered scooter billboards still generate emissions. Our Digital Bike Boards provide a zero emissions alternative that moves through high foot traffic areas with 360-degree visibility.
They’re cost-effective, attention-grabbing and available with audio capability.
Sustainable DOOH media that still delivers performance metrics
We provide our clients with reach and frequency data, along with third-party DOOH (Digital Out-of-Home) media verification from Lumos (an OMA Member), to give planners the measurement transparency they need.
Using the same location-based technology, we can advertise online directly to people who’ve seen the DOOH campaign through retargeting. Online retargeting ads can be served up on mobile or other devices through over 2,000 publishers. Retargeting results in more clicks and three times ad recall, making campaigns even more efficient.
Sustainable OOH advertising that aligns with your brand values
As ESG reporting becomes more rigorous and sustainability commitments more visible, marketing activity will increasingly come under scrutiny. Choosing zero emissions outdoor media, EV mobile billboards and solar-powered digital formats ensures your campaign execution aligns with your brand narrative.
Sustainable OOH advertising doesn’t mean sacrificing scale, flexibility or measurable outcomes. It simply means being intentional about how your message moves through the world.
Running Boards is helping brands across Australia reduce their environmental impact while maintaining bold, high-impact visibility.
If your brand is serious about sustainability, your outdoor media strategy should be too. Let’s move your message – not your carbon footprint.
Any questions?
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