Penshurst Races

How do you get cricket lovers to go to the local horse races when it’s the first day of the Boxing Day Test?

Answer: broadcast the cricket live at the races using a video screen.

Digital Screen 5 showed the cricket in high definition so the punters could multi task and drink cold beer as well as watching the horses and the cricket. 

Sponsors' messages were broadcast on the portable LED screen during breaks in the cricket.