• By taking your advertising message to your audience

• Mobility - to reach more of your audience

• Can target difficult to reach audiences

• Variable prime viewing locations

• On call for special events or to react to unplanned
promotional activities

When?

• In front of your customers - wherever they go

• Any time of the day (or night) - during prime outdoor activity

• To your schedule - pre-planned to maximise delivery opportunities and can be varied to take advantage of unplanned events

• With other promotional activities - can be used for product
sampling or in conjunction with other marketing activity

• 7 days per week/ 365 days per year

• Where no other advertising or promotional options exist -
beaches, sports events, concerts, rural/residential areas