Why?
• By taking your advertising message to your audience
• Mobility - to reach more of your audience
• Can target difficult to reach audiences
• Variable prime viewing locations
• On call for special events or to react to unplanned
promotional activities
When?
• In front of your customers - wherever they go
• Any time of the day (or night) - during prime outdoor activity
• To your schedule - pre-planned to maximise delivery opportunities and can be varied to take advantage of unplanned events
• With other promotional activities - can be used for product
sampling or in conjunction with other marketing activity
• 7 days per week/ 365 days per year
• Where no other advertising or promotional options exist -
beaches, sports events, concerts, rural/residential areas
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