Sending a Message Directly to Richard Branson

HOW THANKYOU GENERATED BUZZ WITH A BRAZEN SOCIAL MEDIA CAMPAIGN TO SECURE THANKYOU PRODUCTS ON VIRGIN FLIGHTS.

Thankyou started a social media campaign on Thursday to get its food products on board Virgin flights.

On Friday, Thankyou enquired about delivering their message to Virgin using an outdoor digital screen.

Running Boards delivered the message directly to Richard Branson using a Digital Mobile Billboard that afternoon!

The stunt gained exposure to over 600k on social media and generated huge media interest.

Summary

Deliver a message direct to an individual on Digital Mobile Billboards and generate social & PR interest.

Audience

Richard Branson

Location

Virgin Head Office QLD

Products

Digital Mobile Billboard

Category

Media, advertising, event

  • Digital Mobile Billboard used for guerilla marketing campaign by Running Boards
  • Digital Mobile Billboard by Running Boards
  • Digital Mobile Billboard used for guerilla marketing campaign by Running Boards
  • Digital Mobile Billboard by Running Boards