McDonald’s Takes the Message to the Audience

More reach and frequency in Melbourne CBD

McDonald’s dunked their toe in the water with new METRO street level large format mobile DOOH. Used for impact, brand awareness and brand recognition, the entire CBD could be captured with a single booking. And with 100% share of voice, the Dunked campaign achieved some stunning results. METRO offers zero emission DOOH, through battery powered EV Digital Mobile Billboards and/or Digital Bike Boards. Campaigns can target weekday commuters, lunch time crowds, late-night shoppers, weekend retail or sporting crowds and creative can change throughout the day.

Results Campaign data 379,000+ Impressions, 105,544 Unique Reach, with 3.6 x Frequency* 

*Independently verified Digital Mobile Billboard Campaign in Melbourne with reach and frequency data provided by Lumos (OMA Member)