Pimms AO Sponsorship Activated with Digital Screen

HOW PIMMS FED SQUARE POP UP ATTRACTED & ENTERTAINED CROWDS WITH DIGITAL SCREEN 16

Pimms recreated a slice of Wimbledom at Federation Square during the Australian Open. With a massive high definition digital screen and external PA system – Digital Screen 16 was used to deliver live TV broadcast coverage of the AO tennis and incorporate brand messages. Providing a relaxed enclosure that immersed guests in the brand – Strawberries and Cream while watching the tennis with a glass of Pimms of course! Perfect for extending Pimms sponsorship of the AO tennis. What better way to ingrain powerful, positive and lasting memories of a brand.

Summary

Pimms amplify their sponsorship of AO tennis with live broadcast on Digital Screen 16

Audience

CBD Visitors, shoppers & office workers

Location

Pimms Pop up Federation Square Melbourne

Products

Digital Screen 16

Category

Event, Experiential

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