Harris Scarfe Walking Boards Station Domination

HARRIS SCARFE PROMOTED & DREW CROWDS TO NEW STORE WITH 10% OFF INCENTIVE DISTRIBUTED BY WALKING BOARDS STAFF

Harris Scarfe wanted to promote its new store at Spencer Street Station.

Running Boards provided three Walking Boards over 2 days. Day 1 targeted the morning rush hour crowds heading to work in the city. Day 2 focused on weekend shoppers coming into the city around lunch time.

Walkers handed out over 7,500 10% off vouchers over 8 hours.

Summary

Harris Scarfe used cost effective walking boards to connect with crowds to announce new store opening

Audience

Local Area Marketing

Location

Transit Hub - Spencer St Station

Products

Walking Boards

Category

Media, Sampling

All Projects