F1 Launch Success with Digital Screen & Mobile Billboards

How Formula 1 attracted over 10,000 to attend launch event with multi-channel mobile outdoor formats

Formula 1 wanted to ensure that its new format launch event got off to a flying start.

Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day.

2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.

Summary

F1 attracts crowds to launch event using Digital Mobile Billboards, Mobile Billboards & Bike Boards. Event was amplified using Digital Screen 6 to live stream event

Audience

Melbourne CBD visitors, shoppers & office workers

Location

Federation Square Melbourne

Products

Digital Mobile Billboard, Mobile Billboard, Bike Boards, Digital Screen 6 ( x2)

Category

Experiential, Media, Advertising, Events

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