101.9 The Fox uses the Digital Mobile Billboard

Carrie & Tommy from 101.9 the Fox uses the Digital Mobile Billboard

Carrie from 101.9 The Fox (i.e. the HIT Network) wanted to prank her radio host partner, Tommy, using the Digital Mobile Billboard in Sydney, Melbourne and Brisbane.

The Digital Mobile Billboard roamed in metropolitan areas of each Australian city, and all featured messaging that included a mobile number and statement intiating the public to call up, and leave a message.

As a result, a number of people from the public called up the number featured on the mobile billboard in Sydney, Brisbane and Melbourne making this guerilla campaign a successful one for the HIT Network.