Digital Mobile Billboard for Goodyear with Data + Metrics

DIGITAL MOBILE BILLBOARD FOR GOODYEAR AUTOCARE

Goodyear Autocare targeted the 4×4 Show in Brisbane at the RNA Showgrounds with high pedestrian and vehicle locations on main roads and intersections. Digital Mobile Billboards were tracked throughout their journey around the CBD and the showgrounds. Lumos Intelligence measured 18 million plus unified mobile devices across 7,000 plus consumer segments. The impressions, reach and frequency data can then be used to retarget this audience to amplify the message across more than 2,000 websites and apps. And conversions can be attributed to verified clicks.

Results Impressions: 569,360+ / Reach: 171,480+ / Frequency: 3.3x

Summary

Digital Mobile Billboards backed with Data + Metrics

Audience

4×4 Enthusiasts

Location

Targeted geographical locations around RNA Showgrounds and Brisbane CBD

Products

Digital Mobile Billboard with verified Data + Metrics by Lumos

Category

Media, Advertising

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