Creating Conversations with Billboard Blank Canvas

HOW MELBOURNE OPEN HOUSE IGNITED AN OUTPOURING OF LOVE FOR THE CITY WITH A CREATIVE USE FOR THE MOBILE BILLBOARD

The Open House campaign was a unique event promotion. It got Melburnians thinking, talking and writing about why they love their city.

The Mobile Billboard was installed in Federation Square as a blank canvas for the public to write messages on.

Open House ran a concurrent social media campaign with photos and video linked in to Facebook and Twitter.