ALDI Delights Customer with Relocatable Billboard

ALDI BUILDS A TV AD AROUND WINNING THE CUSTOMER BACK. RELOCATABLE BILLBOARDS WERE PART OF THAT TV AD PERSONALISING A MESSAGE TO THE CUSTOMER

Aldi supermarkets sent a strong message to a customer utilising Relocatable Billboards.

The Billboard was integrated into TV ad pleading with the customer ‘Sarah’ to give Aldi another go – stemming from a complaint. Unmissable and able to target  the customers transit route home – it both surprised and delivered a strong message.

Summary

Personalised messaging on Relocatable Billboard wins over Aldi customer.

Audience

Personalised message direct to customer

Location

Transit route to customers house

Products

Relocatable Billboard

Category

Media; Advertising, PR activity