{"id":748,"date":"2026-03-26T14:39:42","date_gmt":"2026-03-26T03:39:42","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=748"},"modified":"2026-04-01T10:51:02","modified_gmt":"2026-03-31T23:51:02","slug":"sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/","title":{"rendered":"Sustainable outdoor advertising in Australia: zero emissions, zero waste, real impact"},"content":{"rendered":"\n

Sustainability is no longer a side conversation in marketing – it\u2019s central to brand strategy. Yet when campaigns are planned, waste and emissions from outdoor advertising aren\u2019t always considered. Media buyers focus on reach, frequency and impact (as they should), but brands with strong ESG commitments may be doing themselves a disservice if they don\u2019t look deeper at how their campaigns are delivered.<\/p>\n\n\n\n

If your brand talks about climate action, net-zero targets or responsible business practices, your Out-of-Home (OOH) media should reflect that commitment. The good news? It can.<\/p>\n\n\n\n

Running Boards sustainable outdoor media isn\u2019t a niche add-on \u2013 it\u2019s built into the format. Our zero emissions solutions<\/a> remove the traditional waste and fuel impact associated with many mobile and printed billboard campaigns. No vinyl skins. No landfill. No exhaust emissions.<\/p>\n\n\n\n

Rethinking traditional outdoor media<\/strong><\/h2>\n\n\n\n

Conventional billboard campaigns often rely on printed materials that are installed, removed and discarded at the end of each booking. Add fuel-powered transport to the mix and the carbon footprint grows quickly.<\/p>\n\n\n\n

Digital, renewable-powered alternatives eliminate those pain points entirely. Instead of printing and replacing skins, creative is uploaded remotely. Instead of diesel engines, electric vehicles and solar power do the work. The result is high-impact visibility without the environmental trade-off.<\/p>\n\n\n\n

EV digital mobile billboards: large format without emissions<\/strong><\/h2>\n\n\n\n

Our EV Digital Mobile Billboards<\/a> deliver the scale brands expect from large format outdoor \u2013 but with a cleaner footprint.<\/p>\n\n\n\n

Each unit features three large digital screens (4.8m x 2.4m on the sides plus a rear screen), giving brands serious presence in high-traffic areas and event precincts. Because the screens are fully digital and connected via the internet, content can be updated in real time from anywhere and can even respond to real time events. There\u2019s no production waste and no physical changeovers required.<\/p>\n\n\n\n

With GPS tracking and detailed reporting, campaigns remain fully accountable. And with a full EV option available, brands can activate across Melbourne, Sydney and major Australian markets without generating emissions.<\/p>\n\n\n\n

It\u2019s the impact of a traditional mobile billboard \u2013 reimagined for a carbon-conscious era.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Solar ad trailers: advertising powered by the sun<\/strong><\/h2>\n\n\n\n

For campaigns and events that need flexibility without access to power, our Solar Ad Trailers<\/a> offer a completely self-sufficient solution.<\/p>\n\n\n\n

Fully powered by solar energy and capable of operating 24-7-365, these digital screens don\u2019t require a mains connection. They can be deployed almost anywhere \u2013 from regional locations to construction sites, festivals and community events \u2013 while running entirely on renewable energy.<\/p>\n\n\n\n

For brands seeking solar-powered advertising in Australia, this format delivers reach without environmental compromise.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A smarter alternative to scooter billboards<\/strong><\/strong><\/h2>\n\n\n\n

Street-level formats can be incredibly effective, but petrol-powered scooter billboards still generate emissions. Our Digital Bike Boards<\/a> provide a zero emissions alternative that moves through high foot traffic areas with 360-degree visibility.<\/p>\n\n\n\n

They\u2019re cost-effective, attention-grabbing and available with audio capability.<\/p>\n\n\n\n

Sustainable DOOH media that still delivers performance metrics<\/strong><\/strong><\/h2>\n\n\n\n

We provide our clients with reach and frequency data, along with third-party DOOH (Digital Out-of-Home) media verification from Lumos (an OMA Member), to give planners the measurement transparency they need.<\/p>\n\n\n\n

Using the same location-based technology, we can advertise online directly to people who\u2019ve seen the DOOH campaign through retargeting. Online retargeting ads can be served up on mobile or other devices through over 2,000 publishers. Retargeting results in more clicks and three times ad recall, making campaigns even more efficient.<\/p>\n\n\n\n

Sustainable OOH advertising that aligns with your brand values<\/strong><\/strong><\/h2>\n\n\n\n

As ESG reporting becomes more rigorous and sustainability commitments more visible, marketing activity will increasingly come under scrutiny. Choosing zero emissions outdoor media, EV mobile billboards and solar-powered digital formats ensures your campaign execution aligns with your brand narrative.<\/p>\n\n\n\n

Sustainable OOH advertising doesn\u2019t mean sacrificing scale, flexibility or measurable outcomes. It simply means being intentional about how your message moves through the world.<\/p>\n\n\n\n

Running Boards is helping brands across Australia reduce their environmental impact while maintaining bold, high-impact visibility.<\/p>\n\n\n\n

If your brand is serious about sustainability, your outdoor media strategy should be too. Let\u2019s move your message \u2013 not your carbon footprint.<\/p>\n\n\n\n

Any questions?<\/h2>\n\n\n\n

If you have any questions or would like to talk about your next mobile experiential marketing project \u00bb click here<\/a><\/p>\n\n\n\n

\"Warren<\/figure>\n","protected":false},"excerpt":{"rendered":"

Sustainability is no longer a side conversation in marketing – it\u2019s central to brand strategy. Yet when campaigns are planned, waste and emissions from outdoor advertising aren\u2019t always considered. Media buyers focus on reach, frequency…<\/p>\n","protected":false},"author":4,"featured_media":752,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[17,18,16],"tags":[],"yoast_head":"\nSustainable Outdoor Advertising - RUNNING BOARDS<\/title>\n<meta name=\"description\" content=\"Sustainable Outdoor Advertising with our zero emissions EV Digital Mobile Billboards & solar-powered digital formats. Call 1300 334 556\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Blog Article: The power of experiential marketing\" \/>\n<meta property=\"og:description\" content=\"Experiential marketing that drives engagement with interactive Outdoor LED Screens. See the Subway project in action at AAMI Park.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"RUNNING BOARDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/runningboards\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T03:39:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T23:51:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2025\/06\/running-boards-outdoor-led-digital-screen-subway-1200x630px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\",\"name\":\"Running Boards\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/runningboards\/\",\"https:\/\/www.instagram.com\/runningboards\/\",\"https:\/\/www.linkedin.com\/company\/running-boards\/\",\"https:\/\/www.youtube.com\/channel\/UCP0gOFs_ILyLnDiM5wIF2fQ\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2020\/09\/running-boards-yoast-seo-logo-250px.png\",\"width\":250,\"height\":87,\"caption\":\"Running Boards\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"name\":\"RUNNING BOARDS\",\"description\":\"Mobile Outdoor Media News\",\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2026\/03\/20250923_104351-ZERO-square.jpg\",\"width\":1497,\"height\":1497},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#webpage\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/\",\"name\":\"Sustainable Outdoor Advertising - RUNNING BOARDS\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#primaryimage\"},\"datePublished\":\"2026-03-26T03:39:42+00:00\",\"dateModified\":\"2026-03-31T23:51:02+00:00\",\"description\":\"Sustainable Outdoor Advertising with our zero emissions EV Digital Mobile Billboards & solar-powered digital formats. Call 1300 334 556\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/32fc39aaef367157e1a4db8ea8ba0aa6\"},\"headline\":\"Sustainable outdoor advertising in Australia: zero emissions, zero waste, real impact\",\"datePublished\":\"2026-03-26T03:39:42+00:00\",\"dateModified\":\"2026-03-31T23:51:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2026\/03\/26\/sustainable-outdoor-advertising-in-australia-zero-emissions-zero-waste-real-impact\/#primaryimage\"},\"articleSection\":\"Events,Experiential,Media\",\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/32fc39aaef367157e1a4db8ea8ba0aa6\",\"name\":\"Anthony Iezzi\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f1fff8365bb68a1e3060220c8d023462?s=96&d=mm&r=g\",\"caption\":\"Anthony Iezzi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/748"}],"collection":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":10,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/748\/revisions\/763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media\/752"}],"wp:attachment":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}