{"id":516,"date":"2022-11-30T16:30:05","date_gmt":"2022-11-30T05:30:05","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=516"},"modified":"2023-02-03T15:03:53","modified_gmt":"2023-02-03T04:03:53","slug":"victorian-labor-party-uses-the-solar-ad-trailer","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/","title":{"rendered":"Victorian Labor Party uses the Solar Ad Trailer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-1024x768.jpg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-1024x768.jpg 1024w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-300x225.jpg 300w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-768x576.jpg 768w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-1536x1152.jpg 1536w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Featured image: ALP Victoria&#8217;s 2022 &#8216;The Liberal Cuts Guy&#8217; Campaign using the Solar Ad Trailer.<\/figcaption><\/figure>\n\n\n\n<p>The Victorian Labor Party used the Solar Ad Trailer as one of their advertising alternatives for the 2022 State election.<\/p>\n\n\n\n<p>In addition, this out-of-home (OOH) advertising product was located in a high traffic location in Melton showcasing the &#8216;Liberal Cuts Guy&#8217; campaign.<\/p>\n\n\n\n<h2>The Solar Ad Trailer: Features and Benefits<\/h2>\n\n\n\n<p>Benefits and features include:<\/p>\n\n\n\n<ul><li>The Solar Ad Trailer only requires sunlight in order for it to operate.<\/li><li>Ability to display video, animated and\/or static coloured content.<\/li><li>It&#8217;s able to be placed almost anywhere in Metropolitan and regional areas, Australia-wide.<\/li><li>It is an environmentally friendly advertising option.<\/li><\/ul>\n\n\n\n<h2>How to advertise using the Solar Ad Trailer <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"769\" src=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-1024x769.jpg\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-1024x769.jpg 1024w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-300x225.jpg 300w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-768x577.jpg 768w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-1536x1154.jpg 1536w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-3-2048x1539.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As seen in the images above, this out-of-home (OOH) advertising product has been used to display political messaging, and is one of the many types of ways that this product can be used as an advertising asset.<\/p>\n\n\n\n<p>Other ways that the Solar Ad Trailer has been used are as follows:<\/p>\n\n\n\n<ul><li>Gym membership promotions: see the Muscle City project <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/muscle-city-uses-the-solar-ad-trailer-for-membership-promotion\" rel=\"nofollow\">here<\/a>.<\/li><li>Shark awareness advertising: see the New South Wales Shark drum Roll-out project <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/solar-ad-trailer-used-for-shark-drum-roll-out\" rel=\"nofollow\">here<\/a>.<\/li><li>Council event promotional advertising: see Stonnington Council Movie Night project <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/stonnington-council-uses-screen-15-for-summer-movie-series\" rel=\"nofollow\">here<\/a>.<\/li><li>Retail advertising: see the IKEA project <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/ikeas-click-and-collect-feature-the-solar-ad-trailer\" rel=\"nofollow\">here<\/a>.<\/li><li>New store opening awareness campaigns: see the Coles project <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/coles-solar-project-297\" rel=\"nofollow\">here<\/a>.<\/li><\/ul>\n\n\n\n<h2>Questions?<\/h2>\n\n\n\n<p>Please get in touch with us via our <a href=\"https:\/\/www.runningboards.com.au\/\" rel=\"nofollow\">website<\/a> or call us <a href=\"tel:1300334556\" rel=\"nofollow\">here<\/a>.<\/p>\n\n\n\n<p>Yours sincerely,<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" width=\"1024\" height=\"407\" src=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/10\/Add-a-little-bit-of-body-text-1024x407.png\" alt=\"\" class=\"wp-image-394\" srcset=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/10\/Add-a-little-bit-of-body-text-1024x407.png 1024w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/10\/Add-a-little-bit-of-body-text-300x119.png 300w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/10\/Add-a-little-bit-of-body-text-768x305.png 768w, https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/10\/Add-a-little-bit-of-body-text.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Victorian Labor Party used the Solar Ad Trailer as one of their advertising alternatives for the 2022 State election. In addition, this out-of-home (OOH) advertising product was located in a high traffic location in&#8230;<\/p>\n","protected":false},"author":6,"featured_media":534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,21],"tags":[31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victorian Labor Party uses the Solar Ad Trailer | RUNNING BOARDS<\/title>\n<meta name=\"description\" content=\"The Victorian Labor Party used the Solar Ad Trailer as one of their advertising alternatives for the 2022 State election.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victorian Labor Party uses the Solar Ad Trailer | RUNNING BOARDS\" \/>\n<meta property=\"og:description\" content=\"The Victorian Labor Party used the Solar Ad Trailer as one of their advertising alternatives for the 2022 State election.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/\" \/>\n<meta property=\"og:site_name\" content=\"RUNNING BOARDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/runningboards\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T05:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-03T04:03:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\",\"name\":\"Running Boards\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/runningboards\/\",\"https:\/\/www.instagram.com\/runningboards\/\",\"https:\/\/www.linkedin.com\/company\/running-boards\/\",\"https:\/\/www.youtube.com\/channel\/UCP0gOFs_ILyLnDiM5wIF2fQ\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2020\/09\/running-boards-yoast-seo-logo-250px.png\",\"width\":250,\"height\":87,\"caption\":\"Running Boards\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"name\":\"RUNNING BOARDS\",\"description\":\"Mobile Outdoor Media News\",\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2022\/11\/ALP-2022-6-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#webpage\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/\",\"name\":\"Victorian Labor Party uses the Solar Ad Trailer | RUNNING BOARDS\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#primaryimage\"},\"datePublished\":\"2022-11-30T05:30:05+00:00\",\"dateModified\":\"2023-02-03T04:03:53+00:00\",\"description\":\"The Victorian Labor Party used the Solar Ad Trailer as one of their advertising alternatives for the 2022 State election.\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/832bcb17e3f22a89385a587a96d8a4d5\"},\"headline\":\"Victorian Labor Party uses the Solar Ad Trailer\",\"datePublished\":\"2022-11-30T05:30:05+00:00\",\"dateModified\":\"2023-02-03T04:03:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#webpage\"},\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/11\/30\/victorian-labor-party-uses-the-solar-ad-trailer\/#primaryimage\"},\"keywords\":\"Solar Ad Trailer\",\"articleSection\":\"Featured,Solar Ad Trailers\",\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/832bcb17e3f22a89385a587a96d8a4d5\",\"name\":\"Daniel Joyce\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/43e7b6052d863604a66738f15588c288?s=96&d=mm&r=g\",\"caption\":\"Daniel Joyce\"},\"sameAs\":[\"http:\/\/www.runningboards.com.au\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/516"}],"collection":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":9,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/516\/revisions\/550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media\/534"}],"wp:attachment":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}