{"id":477,"date":"2022-10-31T12:18:30","date_gmt":"2022-10-31T01:18:30","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=477"},"modified":"2022-11-03T14:37:32","modified_gmt":"2022-11-03T03:37:32","slug":"alcoholic-beverage-brands-use-bike-boards-to-promote-new-product-range","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/10\/31\/alcoholic-beverage-brands-use-bike-boards-to-promote-new-product-range\/","title":{"rendered":"Alcoholic Beverage Brands use Bike Boards to promote new product range"},"content":{"rendered":"\n
\"\"
Product: Bike Boards.<\/figcaption><\/figure>\n\n\n\n

Alcoholic beverage brands ‘Little Creatures’ and ‘Monkey Shoulder’<\/a> used Bike Boards as part of their advertising activities last Autumn.<\/p>\n\n\n\n

Take a read below on how they used Bike Boards to generate brand awareness of their new product ranges: <\/p>\n\n\n\n

Little Creatures<\/h2>\n\n\n\n

Little Creatures chose Bike Boards<\/a> as the preferred out-of-home advertising format to promote their new range of alcoholic beverages.<\/p>\n\n\n\n

This campaign took place during Pride Week in Sydney where the Bike Boards roamed parks, pubs and bars.<\/p>\n\n\n\n

The goal of the campaign was to promote the brand’s inclusiveness with the LGBTQI+ community surrounding Pride week, and to generate awareness of their new product range.<\/p>\n\n\n\n

Monkey Shoulder<\/h2>\n\n\n\n
\"\"
Product: Bike Boards<\/figcaption><\/figure>\n\n\n\n

Similarly to ‘Little Creatures’, Scottish Whiskey brand ‘Monkey Shoulder’ used Bike Boards to promote their product range to Sydney and Melbourne suburbs.<\/p>\n\n\n\n

Furthermore, the Bike Boards were used to entice Sydney and Melbourne locals into the bars of which the whiskey brand would be found, and could be drunk at.<\/p>\n\n\n\n

Summary<\/h2>\n\n\n\n

Overall, the Bike Boards were successfully able to draw awareness to the brands in both Sydney and Melbourne.<\/p>\n\n\n\n

To see how other brands have used Bike Boards, check out some of our projects here<\/a>.<\/p>\n\n\n\n

For any other queries, feel free to get in touch via email <\/a>or phone<\/a>.<\/p>\n\n\n\n

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