{"id":460,"date":"2022-07-11T16:43:11","date_gmt":"2022-07-11T06:43:11","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=460"},"modified":"2022-08-26T15:00:47","modified_gmt":"2022-08-26T05:00:47","slug":"kayo-uses-outdoor-media-for-netball-series-campaign","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2022\/07\/11\/kayo-uses-outdoor-media-for-netball-series-campaign\/","title":{"rendered":"Kayo uses Outdoor Media for Netball Series Campaign"},"content":{"rendered":"\n
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Product: Digital Mobile Billboard<\/figcaption><\/figure>\n\n\n\n

At the start of the year, we were fortunate enough to deliver an OOH media campaign for the online streaming service Kayo<\/a>. This project consisted in the use of our outdoor media products: the Digital Mobile Billboard<\/a> and Bike Boards<\/a>. <\/p>\n\n\n\n

The two outdoor media products were used to promote the Suncorp Netball series that took place in Sydney and Melbourne.<\/p>\n\n\n\n

The aim of the campaign was to use both of the outdoor media products to generate awareness of the free-to-watch series at multiple sporting events.<\/p>\n\n\n\n

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Product: Bike Boards<\/figcaption><\/figure>\n\n\n\n

Bike Boards<\/h2>\n\n\n\n

The Bike Boards were used to access areas of Melbourne and Sydney that larger outdoor media formats could not. <\/p>\n\n\n\n

In saying this, the Bike Boards we able to get into inaccessible key locations in and around the MCG, John Cain Arena, Suncorp Stadium and Olympic Park.<\/p>\n\n\n\n

Additionally, the bike riders handed out flyers containing the Netball fixture in heavy foot traffic locations to sporting event attendees in both States.<\/p>\n\n\n\n

Benefits of combining outdoor media formats<\/h2>\n\n\n\n

Major benefits of combining the outdoor media formats include:<\/p>\n\n\n\n