{"id":408,"date":"2021-11-23T15:08:23","date_gmt":"2021-11-23T04:08:23","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=408"},"modified":"2021-12-10T13:31:25","modified_gmt":"2021-12-10T02:31:25","slug":"day1-and-troy-candy-digital-mobile-billboard-blog","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/","title":{"rendered":"Rolls Royce, Digital Mobile Billboard & Music: Name a Better Trio"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Sometimes it can be difficult choosing the right advertising product whether it be digital mobile billboards, bike boards<\/a> or event screens<\/a>…<\/p>\n\n\n\n

Although for this project, Gold Coast influencer Troy Candy<\/a> and rapper Day1<\/a> chose the Digital Mobile Billboard.<\/p>\n\n\n\n

The Digital Mobile Billboard<\/strong><\/h2>\n\n\n\n

When it comes to adaptable and versatile outdoor media formats, the Digital Mobile Billboard is one that really stands out. <\/p>\n\n\n\n

Its ability to present anything digital and provide eye-capturing, impactful content is what makes it a really unique advertising alternative.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Project<\/h2>\n\n\n\n

Day1 and Troy Candy were looking for an outdoor media format that could advertise:<\/p>\n\n\n\n

  1. An EP launch<\/li>
  2. A Rolls Royce give-away competition, and <\/li>
  3. Be used as a back-drop for a concert at a youth help program<\/li><\/ol>\n\n\n\n

    As a result, it was the Digital Mobile Billboard that was chosen by the team as the best outdoor media format for this project. This is because:<\/p>\n\n\n\n

    1. Digital billboards are perfect for share of voice projects<\/li>
    2. Artwork that is supplied can be changed at anytime, anywhere<\/li>
    3. This format can be used for mobile advertising, activations and events <\/li><\/ol>\n\n\n\n

      Throughout the day, the mobile billboard drove around high traffic areas of Brisbane CBD and surrounding suburbs to capture the attention of Day1 and Troy Candy’s target audience.<\/p>\n\n\n\n

      At the end of the day, the mobile billboard finished off in Yarrabilba for the Day1 youth help program concert.<\/p>\n\n\n\n

      Is there anything else I need to know?<\/strong><\/h2>\n\n\n\n

      This is one of the many projects that showcase the diversity of our most popular outdoor media format. <\/p>\n\n\n\n

      It allows our clients to improve their visibility in areas where they create the most impact (unlike some other advertising alternatives).<\/p>\n\n\n\n

      If you have any questions regarding the Digital Mobile Billboard, feel free to contact me<\/a> or anyone within the Running Boards team!<\/p>\n\n\n\n

      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

      Sometimes it can be difficult choosing the right advertising product whether it be digital mobile billboards, bike boards or event screens… Although for this project, Gold Coast influencer Troy Candy and rapper Day1 chose the…<\/p>\n","protected":false},"author":3,"featured_media":411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,1],"tags":[],"yoast_head":"\nRolls Royce, Digital Mobile Billboard & Music: Name a Better Trio | RUNNING BOARDS<\/title>\n<meta name=\"description\" content=\"Digital Mobile Billboard used to advertise EP Launch and and Rolls Royce give-away in Brisbane...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rolls Royce, Digital Mobile Billboard & Music: Name a Better Trio | RUNNING BOARDS\" \/>\n<meta property=\"og:description\" content=\"Digital Mobile Billboard used to advertise EP Launch and and Rolls Royce give-away in Brisbane...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"RUNNING BOARDS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/runningboards\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T04:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-10T02:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/11\/DSCN0537-edited-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\",\"name\":\"Running Boards\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/runningboards\/\",\"https:\/\/www.instagram.com\/runningboards\/\",\"https:\/\/www.linkedin.com\/company\/running-boards\/\",\"https:\/\/www.youtube.com\/channel\/UCP0gOFs_ILyLnDiM5wIF2fQ\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2020\/09\/running-boards-yoast-seo-logo-250px.png\",\"width\":250,\"height\":87,\"caption\":\"Running Boards\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/\",\"name\":\"RUNNING BOARDS\",\"description\":\"Mobile Outdoor Media News\",\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2021\/11\/DSCN0537-edited-scaled.jpg\",\"width\":\"2560\",\"height\":\"1920\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#webpage\",\"url\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/\",\"name\":\"Rolls Royce, Digital Mobile Billboard & Music: Name a Better Trio | RUNNING BOARDS\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#primaryimage\"},\"datePublished\":\"2021-11-23T04:08:23+00:00\",\"dateModified\":\"2021-12-10T02:31:25+00:00\",\"description\":\"Digital Mobile Billboard used to advertise EP Launch and and Rolls Royce give-away in Brisbane...\",\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/3d3bf102bbc20d5a5e83854fa8e0ba50\"},\"headline\":\"Rolls Royce, Digital Mobile Billboard & Music: Name a Better Trio\",\"datePublished\":\"2021-11-23T04:08:23+00:00\",\"dateModified\":\"2021-12-10T02:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/11\/23\/day1-and-troy-candy-digital-mobile-billboard-blog\/#primaryimage\"},\"articleSection\":\"Digital Mobile Billboard,Featured\",\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#\/schema\/person\/3d3bf102bbc20d5a5e83854fa8e0ba50\",\"name\":\"Media Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.runningboards.com.au\/news-and-ideas\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8706cb24eace93cfd391644809ac00be?s=96&d=mm&r=g\",\"caption\":\"Media Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":8,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/posts\/408\/revisions\/422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}