{"id":330,"date":"2021-02-10T11:11:41","date_gmt":"2021-02-10T00:11:41","guid":{"rendered":"https:\/\/www.runningboards.com.au\/news-and-ideas\/?p=330"},"modified":"2021-02-16T16:07:00","modified_gmt":"2021-02-16T05:07:00","slug":"led-screens-for-out-of-home-brand-activations","status":"publish","type":"post","link":"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/02\/10\/led-screens-for-out-of-home-brand-activations\/","title":{"rendered":"LED screens for out of home brand activation&#8217;s"},"content":{"rendered":"\n<p>Brand activation&#8217;s are an engaging and memorable way of connecting consumers with a brand on a deeper level. Activation&#8217;s are becoming an increasingly popular way to deliver a message, helping create lasting brand recognition. There are now more technological possibilities than ever before to build your marketing experience. One of these out of home technologies worth looking at is LED screens.<\/p>\n\n\n\n<p>In Australia we love our sport. Broadcasting these big sports events is sure to draw in a crowd. <a href=\"https:\/\/www.runningboards.com.au\/digital-screens-for-events\/digital-screen-15\">Pimm\u2019s Pop Up Bar<\/a> at Federation Square used an Outdoor LED Screen to deliver live TV broadcast coverage of the Australian open tennis as well as incorporate brand messages. The activation recreated a slice of Wimbledon, offering punters strawberries &amp; cream and a Pimm\u2019s to go hand in hand<\/p>\n\n\n\n<p>Interactive entertainment technologies are also a great way to deliver brand experiences. QV shopping centre in Melbourne activated their outdoor space with a custom designed <a href=\"https:\/\/www.runningboards.com.au\/campaigns\/qv-draws-crowds-with-gaming-activation-using-led-screen-15#.YCMjcGgzY2w\">interactive motion capture game<\/a> of catch the candy cane. The video game built and designed by Vandal utilised 3D motion capture cameras and a large outdoor LED screen to display it on. The interactive aspect made it an exciting and memorable experience for everyone involved.<\/p>\n\n\n\n<p>Outdoor <a href=\"https:\/\/www.runningboards.com.au\/digital-screens-for-events\">LED Screens<\/a> are also a great feature as part of a physically Immersive brand experience. CrownBet utilised Digital Screen 6 as part of a handball activation at Federation Square. The LED screen displayed a live score tally from the handball target sensors. As participants hit each target the scores would appear on the screen, then tally up at the end to show them where they placed on the leader board. Prizes like hats, drink bottles and footballs were awarded to participants for high scores. Outdoor LED Screens are an excellent way to deliver memorable experiences to the public. Certainly, something worth considering for your next outdoor activation or event.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/wp-content\/uploads\/2020\/10\/Lachy-blog-footer-1024x407.jpg\" alt=\"This image has an empty alt attribute; its file name is Lachy-blog-footer-1024x407.jpg\" width=\"372\" height=\"147\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand activation&#8217;s are an engaging and memorable way of connecting consumers with a brand on a deeper level. Activation&#8217;s are becoming an increasingly popular way to deliver a message, helping create lasting brand recognition. There&#8230;<\/p>\n","protected":false},"author":3,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand activation&#039;s - LED screens for out of home | Outdoor events<\/title>\n<meta name=\"description\" content=\"Running Boards digital screens &amp; mobile billboards - amplify your brand activation&#039;s, experiential or event Australia wide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.runningboards.com.au\/news-and-ideas\/2021\/02\/10\/led-screens-for-out-of-home-brand-activations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand activation&#039;s - 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